Forecasting
The right staffing for every campaign
By helping you plan one-off or regular campaigns and projects, CampaignPro enables you to accurately determine the staff you’ll need.
In the face of increasingly tough competition, many companies are stepping up their marketing activities. In particular, traditional advertising is increasingly being combined with telemarketing, mailshots, web-chats, e-mails, TV commercials and other channels to guarantee maximum impact. Ensuring that you’ve got the right numbers of staff to carry out your activities is no easy task. That’s where CampaignPro comes in. Whether you’re conducting in-house campaigns or providing outsourced services, CampaignPro will help you ensure that the people you need will always be on hand.
Are you planning to conduct a campaign via phone? Or would you rather combine mailshots, web-chats, e-mails, customer surveys and other channels? Whatever yourgoals, CampaignPro will enable you to incorporate as many types of media as you like into your campaign. The campaign models are flexibly defined, which means you can decide — on a case-by-case basis — which media you want to include in your planning.
With CampaignPro’s planning calendar, you can see at a glance which campaigns are currently running or are due to be launched, how long they’re scheduled to last and which transaction volumes need to be handled. And to make life easy, you can use drag-and-drop or keyboard commands to move entries around in line with your needs. Thanks to the predefined campaign models, even drawing up complex plans and scenarios becomes child’s play.
Of course you can also import external campaign information and thus avoid multiple entries.
Each time you change your plans, CampaignPro uses the campaign models to immediately calculate the staff capacity you need in order to stage your campaigns successfully. You can define each campaign channel as a distinct activity, thus ensuring that only employees with the right skills are used. And this is the best way to make sure that your customers and clients get the quality they expect.
Not only does CampaignPro calculate staffing requirements in accordance with your plans; it also shows you whether you have enough capacity to carry out all of your campaigns. In other words, you can quickly see if your employees are likely to be overworked as a result of too many campaigns, or if there’s extra potential for additional activities.
InVision’s heatmap technology enables you to see to what extent your requirements are being covered — or whether you need extra capacity. The further your capacity deviates from your requirements, the greater the color contrast. What’s more, the zoom function enables you to view all the information down to the smallest detail — in graphical form if you prefer.
