Forecasting

CampaignPro

The right staffing for every campaign

By helping you plan one-off or regular campaigns and projects, CampaignPro enables you to accurately determine the staff you’ll need.

Fierce competition calls for effective campaigns

In the face of increasingly tough competition, many companies are stepping up their marketing activities. In particular, traditional advertising is gradually being combined with telemarketing, mailshots, web marketing, e-mails, TV commercials and other channels to guarantee maximum impact. Ensuring that you’ve got the right numbers of staff to carry out your activities is no easy task. That’s where CampaignPro comes in. Whether you’re conducting in-house campaigns or providing outsourced services, CampaignPro will help you ensure that the people you need will always be on hand.

Exploiting every communication channel

Definition of a campaign model with several campaign channels

Are you planning to conduct a campaign via phone? Or would you rather combine mailshots, chat-rooms, e-mails or customer surveys with other channels? Whatever your aims, CampaignPro will enable you to incorporate as many media as you like into your campaign. The campaign models are flexibly defined, which means you can decide — on a case-by-case basis — which media you want to include in your planning.

Clear campaign and project planning

Campaign calendar

With CampaignPro’s planning calendar, you can see at a glance which campaigns are currently running or are due to be launched, how long they’re scheduled to last and which transaction volumes need to be handled. And to make life easy, you can use drag-and-drop or keyboard commands to move entries around in line with your needs. Thanks to the predefined campaign models, even drawing up complex plans and scenarios becomes child’s play.

Of course you can also import external campaign information and thus avoid multiple entries.

Automatic calculation of staff requirements

Each time you change your plans, CampaignPro uses the campaign model to immediately calculate the staff capacity you need in order to stage your campaign successfully. You can define each campaign channel as a distinct activity, thus ensuring that only employees with the right skills are used. This is the best way to ensure that your customers and clients get the quality they expect.

Ongoing comparison with your staff capacity

Campaign planner with data window

Not only does CampaignPro calculate staff requirements in accordance with your plans; it also shows you whether you have enough capacity to carry out all of your campaigns. In other words, you can quickly see if your employees are likely overworked as a result of too many campaigns, or if there’s extra potential for additional activities.

InVision’s heatmap technology enables you to see to what extent your requirements are being covered — or whether you need extra capacity. The further your capacity deviates from your requirements, the greater the colour contrast. What’s more, the zoom function enables you to view all the information down to the smallest detail — in graphical form if you prefer.